The involvement of many different actors in its drafting, confirms what it is at the core of EDMO, namely the importance of a multidisciplinary and multistakeholder effort.
The new code sees an important role for EDMO in the implementation of a number of commitments. This role is a recognition of what EDMO has already achieved in a short time frame.
EDMO will also have a seat in the permanent task force that will ensure that the Code adapts and evolves in view of technological, societal, market, and legislative developments.
The Strengthened Code
The Code of Practice on Disinformation is a first-of-its kind tool through which relevant players in the industry agreed – for the first time in 2018 – on self-regulatory standards to fight disinformation.
Its revision process was launched in June 2021 and, after the signature and presentation of the revised Code on 16 June 2022, the new Code will become part of a broader regulatory framework, in combination with the legislation on Transparency and Targeting of Political Advertising and the Digital Services Act. For signatories that are Very Large Online Platforms, the Code aims to become a mitigation measure and a Code of Conduct recognised under the co-regulatory framework of the DSA.
The strengthened Code of Practice contains 44 commitments and 128 specific measures, in the following areas.
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