“United against disinformation,” record-breaking numbers for the IDMO campaign
The Rai campaign for IDMO “United against disinformation” concludes with record-breaking numbers: over 848 million contacts. The 296 million contacts that marked the end of the third season, combined with the over 550 million contacts achieved in the first two, result in an extraordinary outcome for the entire campaign. These numbers are a tangible demonstration of the central role that the public multimedia service still holds in the digital and media ecosystem and its significant potential for communication and inclusion. Three sets of ten one-minute videos designed to counter falsehoods, fake news, and conspiracy theories, both on the web and beyond, are now available in a box set on RaiPlay. The videos, produced by Rai (Office of Studies, Transmedia Digital Content Directorate, Communication Directorate), are part of a Media Literacy campaign targeting the general public, carried out by Rai within the IDMO project (Italian Digital Media Observatory), the national observatory
